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Diamond Buying Guide

Your Guide to buying & caring For Diamonds


HOW TO BUY

DiamondJourney.com was created to allow you to shop at your own pace, and at a time that's most convenient for you.  Here, you can take all the time you need to find the diamond jewelry that is right for you and speaks to your own personal sense of style.

As with any significant purchase, it's important to us that you have the information you need to make a well-informed decision.


UNDERSTANDING PRICE

The most common question people ask when buying anything is, “Did I get a good deal?”

When it comes to diamond jewelry, that's a difficult question to answer, but some of the factors involved include: 

        •  Materials: The metal type and amount used; the quality and total carat weight of diamonds. 

        •  Design: Is it an original design, or a generic piece that can be found anywhere? 

        •  Manufacturing: Is this piece handmade, or has it been manufactured by machine? 

DiamondJourney.com maintains the highest quality standards in diamonds, metals, and craftsmanship.


THE 4 C’s

The Four C’s are commonly used to assess the rarity of diamonds. Diamonds with the highest ratings are the most rare, and thus the most expensive.


Light is the element that interacts with a diamond is what gives a diamond its unique beauty. Your goal is to find the diamond that receives the highest rating for your budget in the following categories: color, clarity, carat weight, and cut.

 



Color

Diamonds range in color from pure ice white to varying shades of yellow or brown. They are most commonly referred to a scale developed by the Gemological Institute of America that grades diamonds from ‘D’ to ‘Z’.

The differences are subtle even to the trained eye, and the average person would find it extremely difficult to distinguish the difference from E to F, or G to H in color. A diamond's color grade is carefully determined by comparing it to a set of master stones in controlled lighting conditions.

You should try to buy jewelry with a minimum of H color, as these diamonds will appear white to the eye when mounted. Most importantly, if your jewelry contains more than one diamond, they should be well matched to give the best overall appearance.

Diamonds are also available in a variety of fancy colors that include pink, blue, green, yellow, and, very rarely, red. Diamonds in these colors are rare, and the more intense the color, the higher the price
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Clarity

The relative ‘purity’ of a diamond is another factor that determines its ‘rarity’, and, thus, its cost or value. The more ‘pure’ a diamond is, the more rare it is.

The industry standard for clarity is what an expert can see internally in a diamond using a 10X loupe. A diamond that is considered flawless is one in which an expert cannot detect any imperfections.

Inclusions are sometimes referred to as “nature’s fingerprints”, and are not normally visible to the naked eye. These are natural characteristics of a diamond, such as minerals or fractures that appeared while diamonds were being formed in the earth. They often look like crystals, clouds or feathers.  The position, size, and condition of inclusions all affect a diamond's rating, and, ultimately, its value.

 


Carat Weight

The larger the diamond, the more rare and more expensive it is.

Carat is often thought of as size when it actually is a measure of weight. One carat is equal to 200 milligrams. Diamonds are most commonly referred to in ‘points’. 100 points equals one carat. For example, 75 points equals ¾ of a carat, 50 points equal 1/2 carat, etc.


The term ‘carat’ is a derived from the word "carob". Carob seeds are surprisingly similar in weight to one another; thus, they were used in ancient times as the standard of weight to measure diamonds as well as other precious stones. One carob seed equaled the weight of a one-carat diamond.

Some people confuse the terms 'carat' and ‘karat’. Carat refers to a measure of weight, while the term karat refers to the measure of purity of gold. As an example, a two-carat diamond might be set in a mounting made of fourteen karat gold.

 


Cut

Cut refers to the angles and proportions an artisan creates in transforming a rough diamond into a polished diamond. Based on experience and observation, these craftsmen can manipulate the polished facet surfaces to reflect the majority of light from one facet to another back through the upper surface of a diamond, rather than have it ‘leak’ out the bottom of the diamond.

This gives the diamond fire, brilliance and sparkle, which ultimately determines a diamond’s beauty.

Cut is the only one of the 4 C’s that man has any control over. The rest (color, clarity and carat weight) are determined as diamonds are formed in the earth.

Diamond cutting requires extensive training, skill and patience. The cutter must polish small facets onto the surface of the diamond in very specific patterns. When arranged with precision, facets unleash the incredibly unique beauty of a diamond.

Cut can also refer to the shape of the diamond. Round, marquise, pear, oval, heart, emerald, princess are the most common.

Since a round diamond is the most symmetrical of all the diamond shapes, it reflects more light, and is the most brilliant of all shapes. It accounts for more than fifty percent of all diamonds cut and sold.

 


   

  SELECTING THE RIGHT JEWELRY
Diamonds are the ultimate expression of love- unparalleled in beauty and mystery, there is nothing that rivals diamonds in telling that special someone how much they mean to you.

But which style is right for her?  From classic to chic, whatever her personality, there's a style to match it.  Here are some tips to help you choose the right piece of jewelry:

    1.    Take note when she looks at other people's jewelry.

    2.    Take a look at the magazines she reads.

    3.    Ask her friends or family for input.

    4.    Pay attention to the jewelry that she wears.

    5.    Notice what color metal she prefers- white, yellow, pink, or some combinations.

    6.    Take her shopping in a DiamondJourney.com preferred jeweler.


   
DIAMOND CARE
Diamonds are the hardest natural substance known to man, but can still be damaged if one diamond scratches another.  Diamonds should never be stored in one container without proper separation such as tissue or small plastic bags.

You should avoid wearing your diamond jewelry while doing strenuous work.  The hard edges and points are subject to chipping, and metal settings could be loosened to the point where you may lose a diamond.  We suggest you visit your DiamondJourney.com preferred jeweler every three months or so to have your diamond jewelry inspected and cleaned.

Care and Cleaning
To keep your diamonds sparkling, it is important to have them cleaned regularly.  Things like hand soap, hand cream, and hair spray will stick to a diamond and can cause them to appear dull.

Professional Cleaning
Most professional jewelers will perform this service at no charge, and will ususally check to make sure that your diamonds are all secure in their settings.

Mild Liquid Detergent
Soak your jewelry in a small bowl of warm, sudsy water made with any mild liquid detergent such as Ivory.  Gently brush your diamond jewelry with a soft toothbrush while it is in the solution.  Then rinse each piece under warm running water.  Dry with a soft cloth.  CAUTION: Always make sure to have the plug in the sink.

Household Ammonia
Place your jewelry in a half-and-half solution of ammonia and cold water for thirty minutes or so.  Lift out and gently brush with a toothbrush.  Rinse in the solution again.  Rinse in tap water, then dry with a soft cloth.

Jewelry Cleaners
Many jewelers sell professional cleaning solutions that do a very good job with minimal effort.  Typically, they will be a combination of detergent and a small percentage of ammonia, but do not try to mix this yourself.
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